Projects

THE HINDU , CHENNAI (APRIL – JUNE 2012)
 Comparative Analysis of In-House Advertisement Campaigns of Top 3 English Language Dailies in India
 Tamil daily newspaper survey as a part of pretest scenario
 A live project study on Kangeyam, Pudumai Consumer bazaar supply chain management strategies.
 A study on Mahindra and Mahindra network design, supply chain distribution challenges and recommendations to improve its efficiency.
 A study on retailing strategies and challenges of “Modern day retail in Tier II towns”.
 A study on the branding strategies of Fastrack in the industry.
 A study on “Cloud computing- a new paradigm” by Salesforce.com and business plan formulation for holographic video calling”
 A study on Amul’s IMC activities to analyze its marketing strategy impact in the society at BIM,Trichy
 Business plan and marketing project on Healthy Chocolates "Tastebudz" and interchangeable wall design ‘Qubelle’, innovative initiatives for MARWAR, BIM marketing challenge

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